SalesDesk Generates $450,000 in New Business for Rolling Suds through Effective Email Lead Generation in the Commercial Power Washing Industry

February 17, 2022
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Client Overview

Rolling Suds is a reputable commercial power washing company, offering high-quality cleaning services to businesses in various industries. With a strong commitment to customer satisfaction and exceptional results, Rolling Suds has built a solid reputation within the commercial power washing sector. Seeking to expand their client base and generate more business opportunities, Rolling Suds partnered with SalesDesk, a leading email lead generation company, to enhance their client acquisition efforts.

Client Objectives

Rolling Suds aimed to leverage SalesDesk’s expertise in email lead generation to drive new business and expand their customer base in the highly competitive commercial power washing industry. The primary objectives included:

  1. Increase lead generation efficiency: Rolling Suds sought to optimize their lead generation efforts and generate a consistent stream of high-quality leads to fuel their sales pipeline.
  2. Expand customer base: By reaching out to potential clients who were actively seeking commercial power washing services, Rolling Suds aimed to increase their client base and secure lucrative contracts.
  3. Drive revenue growth: The ultimate goal was to convert qualified leads into paying customers, resulting in a substantial increase in revenue for Rolling Suds.

SalesDesk’s Solution

SalesDesk developed a tailored email lead generation program to address Rolling Suds’ specific requirements and help them achieve their objectives. The key components of the solution included:

  1. Targeted Email Campaigns: SalesDesk conducted extensive research to identify potential customers within Rolling Suds’ target market. Utilizing their extensive database of industry contacts, SalesDesk crafted personalized email campaigns designed to capture the attention of decision-makers in businesses requiring commercial power washing services.
  2. Compelling Content Creation: SalesDesk’s team of skilled copywriters created persuasive email content, highlighting Rolling Suds’ unique value proposition and emphasizing the benefits of their services. The content was carefully crafted to engage recipients, evoke interest, and encourage them to take action by reaching out to Rolling Suds.
  3. A/B Testing and Optimization: SalesDesk implemented rigorous A/B testing strategies to refine the email campaigns continuously. By testing different subject lines, email formats, and calls-to-action, SalesDesk optimized the campaign’s effectiveness, ensuring maximum open rates, click-through rates, and conversions.
  4. Lead Qualification and Filtering: As responses and inquiries poured in, SalesDesk employed robust lead qualification techniques to filter and prioritize the most promising leads. This process involved assessing each lead’s potential, budget, and requirements, allowing Rolling Suds to focus their sales efforts on the most valuable prospects.
  5. Ongoing Reporting and Analysis: SalesDesk provided Rolling Suds with detailed reports, offering comprehensive insights into campaign performance, including open rates, click-through rates, and conversion rates. This valuable data allowed Rolling Suds to gauge the success of the campaign and make informed decisions for future marketing strategies.

Results & Benefits

The collaboration between SalesDesk and Rolling Suds proved highly successful, delivering exceptional results and tangible benefits to Rolling Suds’ business:

  1. $450,000 in New Business: Over the span of six months, the email lead generation program generated $450,000 of new business for Rolling Suds. This substantial revenue boost significantly contributed to the company’s growth and profitability.
  2. Consistent Lead Generation: SalesDesk’s targeted email campaigns consistently generated a stream of high-quality leads for Rolling Suds. The campaign’s success ensured a steady flow of potential clients actively seeking commercial power washing services.
  3. Expanded Customer Base: Through SalesDesk’s efforts, Rolling Suds successfully expanded their customer base, acquiring new clients across various industries. This increased market presence further solidified Rolling Suds’ position as a top-tier commercial power washing provider.
  4. Improved Sales Efficiency: The lead qualification and filtering process enabled Rolling Suds to focus their sales efforts on the most promising prospects. This optimization of sales resources resulted in increased efficiency and higher conversion rates.
  5. Valuable Insights and Future Planning: The detailed reports provided by SalesDesk allowed Rolling Suds to gain valuable insights into their target market, campaign performance, and customer preferences. Armed with this information, Rolling Suds could refine their marketing strategies, tailor their messaging, and enhance future lead generation efforts.


Through SalesDesk’s expert email lead generation program, Rolling Suds achieved remarkable success in expanding their client base and generating substantial new business in the competitive commercial power washing industry. The collaboration resulted in $450,000 of revenue growth over six months, along with improved sales efficiency and valuable insights for future planning. SalesDesk’s tailored solution and meticulous execution played a crucial role in Rolling Suds’ ongoing success and market dominance as a leading commercial power washing provider.