SalesDesk Drives Exponential Growth for Prime Waterproofing & Roofing in the Commercial Roofing Industry

June 17, 2022
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Client Overview

Prime Waterproofing & Roofing is a prominent player in the commercial roofing industry, offering comprehensive waterproofing and roofing solutions to businesses across various sectors. With a commitment to exceptional craftsmanship, reliability, and customer satisfaction, Prime Waterproofing & Roofing has established itself as a trusted provider in the market. As part of their growth strategy, the company partnered with SalesDesk, an email lead generation company, to expand their client base and increase revenue.


Prime Waterproofing & Roofing recognized the immense potential for growth within the commercial roofing industry. However, they faced the challenge of consistently identifying and reaching out to qualified leads in a competitive market. Traditional marketing efforts were proving to be insufficient in generating the desired results, resulting in missed opportunities for revenue growth. The company needed an innovative and effective solution to streamline their lead generation process and enhance their sales pipeline.

Solution – SalesDesk’s Lead Generation Program

To overcome their lead generation challenges, Prime Waterproofing & Roofing turned to SalesDesk, a leading email lead generation company with a proven track record of success. SalesDesk’s comprehensive lead generation program offered a targeted and data-driven approach to identify and engage potential clients within the commercial roofing industry.

SalesDesk began by conducting an in-depth analysis of Prime Waterproofing & Roofing’s target market, including demographics, industry trends, and buyer behavior. This market research enabled SalesDesk to develop a customized lead generation strategy tailored specifically to the client’s needs. The program consisted of the following key components:

  1. Data-driven Prospecting: SalesDesk utilized its extensive database and advanced analytics to identify high-quality leads for Prime Waterproofing & Roofing. By leveraging data from various sources, including industry directories, online platforms, and business listings, SalesDesk compiled a list of potential clients who demonstrated a genuine need for commercial roofing services.
  2. Personalized Email Campaigns: SalesDesk designed and executed personalized email campaigns on behalf of Prime Waterproofing & Roofing. The emails were carefully crafted to resonate with the target audience, highlighting the company’s expertise, industry experience, and unique value proposition. By utilizing compelling copy and engaging visuals, SalesDesk aimed to capture the attention and interest of the recipients.
  3. Lead Nurturing and Follow-up: SalesDesk employed a systematic lead nurturing process to foster relationships with prospects. Through a combination of automated follow-up sequences, timely responses to inquiries, and personalized interactions, SalesDesk ensured that Prime Waterproofing & Roofing remained top-of-mind for potential clients. This approach helped build trust, establish credibility, and increase the likelihood of converting leads into paying customers.


Since implementing SalesDesk’s lead generation program in December 2022, Prime Waterproofing & Roofing has experienced significant growth in revenue and client acquisition. The program’s effectiveness has surpassed expectations, resulting in:

  1. $123,500 in New Revenue in four months: SalesDesk’s lead generation efforts have directly contributed to generating $123,500 in new revenue for Prime Waterproofing & Roofing within the first four months. The steady influx of qualified leads provided the company with ample opportunities to showcase their expertise and secure profitable contracts within the commercial roofing industry.
  2. 13 New Clients: Through SalesDesk’s strategic lead generation initiatives, Prime Waterproofing & Roofing successfully onboarded 13 new clients with significant lifetime value potential. These clients spanned across various sectors, including retail, healthcare, hospitality, and commercial real estate, further diversifying the company’s portfolio and establishing a strong market presence.
  3. Streamlined Sales Pipeline: The integration of SalesDesk’s lead generation program streamlined Prime Waterproofing & Roofing’s sales pipeline, resulting in improved efficiency and reduced acquisition costs. The pre-qualified leads generated by SalesDesk allowed the sales team to focus their efforts on highly interested prospects, thereby maximizing their productivity and closing rates.


Prime Waterproofing & Roofing’s partnership with SalesDesk has proven to be a game-changer in the highly competitive commercial roofing industry. Through SalesDesk’s data-driven lead generation program, the company achieved remarkable results, including $123,500 in new revenue and the acquisition of 13 new clients within the first six months. With a streamlined sales pipeline and a steady influx of qualified leads, Prime Waterproofing & Roofing is well-positioned for sustained growth and continued success in the commercial roofing market.